User experience is how a person feels when interfacing with a system. This includes a website, a mobile application, content management system or any other form of interaction that involves a human and a machine.
If you want to keep your users loyal to a product or brand, you need to provide positive user experience and fulfill the user's needs. In order to do so, you need to understand your audience and then create an experience that will be pleasant, useful and meaningful.
We'll help you out with that.
There are a number of methods and tools at our disposal. We'll pick and choose among them based on your specific situation.
Personas are a semi-fictional representation of your audience. They're based on market research and data on your existing audience. Using personas helps in mentally detaching from our own point of view. Step into the shoes of a persona. A bit like role playing :) We'll ask ourselves how this persona would feel (not how we'd feel). That way we can reduce bias and prejudice when evaluating our decisions.
Surveys and interviews
We'll interview existing and potential users to gain insight into their habits, needs, what drives them, where their pain points are. We'll then summarize findings and use them later.