We’re an interaction company creating digital experiences that feel nice, make sense and perform great. This is a big year for us - it’s our 18th birthday. It was a long time coming, we renamed, rebranded and needed a website that will be an accurate reflection of ourselves, our way of working and living.
Website is a tool that lets us tell the story. It’s not a design playground that uses content just to fill-in the gaps. That’s why we started shaping and tuning our messages way before we even touched on design.
Our website has to be an extension of ourselves, it should speak the same way we speak. Simple sentences with a clear point of view, informative and useful with a bit of silly mixed in. Because everything's better with a bit of silly, right? Except when it's too silly, then it won’t be taken seriously. It’s a small target.
Culture is awfully hard to talk about. So instead of talking about it directly, we’ve told stories from our past and present that provide insights into who we are and how we approach things, both business-wise and personally.
Privacy is an important section on every website. People visiting the website need to understand how their personal information is handled. Yet it’s usually totally boring and hard to understand. Nobody reads it. We tackled it by using a simple and funny approach while never making it banal or disrepectful.
We doubt you've ever seen a privacy policy like this one
Great content makes people want to spend time on a website, but crafting a binge-worthy experience makes it really easy to consume limitless amounts of content. We decided to guide our visitors through a carefully planned narrative which combines funny moments, our business perspective and our culture. It should make you want more and more of it until you overdose. No guarantees though.
We created a guided browsing experience by using a single “Next in line” item that sits at the bottom of each page, allowing visitors to dig deeper without having to choose between a myriad of related links. It helped reducing cognitive load and avoiding paradox of choice.
Side content seamlessly changes while you’re reading a page and provides additional context or just makes you giggle, but never deprives you of the main message if you choose not to pay attention.
Information architecture is modular, think LEGO bricks. Content area can be narrow or wide, graphic elements more or less pronounced, color scheme calm or vibrant. We’ll assemble the layout to best fit the content that we're presenting and not the other way around.
All of these help visitors to better understand the messages, figure out where to find things, and what to expect when they click on a link - no unpleasant surprises.
Photo and video direction is rough around the edges on purpose. We allow ourselves to be vulnerable and raw, presented as we really are, without the post processing makeup. We feel it's honest and authentic.
Visual language was created using simple elements that don’t distract the visitors but rather help our stories to be easier to understand. Along the same lines, transitions and animations were carefully selected so they make the experience smoother, guiding the visitor from one piece of content to the next.
We're quite proud that all the copywriting, photo and video production was done in-house. It's been quite a journey.
We've put a lot of effort into technology in order to make it invisible. React and Server Side Rendering were used so that we’d squeeze every bit of performance possible. Transitions and animations were fine-tuned to use as little CPU cycles as possible so they don’t stand in the way of experience but rather enhance it. And everything was heavily tested on all major desktop and mobile browsers.
As a result, most of the pages produce 100/100 score on Google Lighthouse and 5 A’s on Web Page Performance Test.
All in all, the numbers are stunning - time on site and pages per session went up by more than 100% since launch, number of qualified leads up by more than 200% and 58 people asked us to send them cookies (as promised at the end of privacy page that no one ever reads, supposedly).