Binging User Experience
Great content makes people want to spend time on a website, but crafting a binge-worthy experience makes it really easy to consume limitless amounts of content. We decided to guide our visitors through a carefully planned narrative which combines funny moments, our business perspective and our culture. It should make you want more and more of it until you overdose. No guarantees though.
Next in line
We created a guided browsing experience by using a single “Next in line” item that sits at the bottom of each page, allowing visitors to dig deeper without having to choose between a myriad of related links. It helped reducing cognitive load and avoiding paradox of choice.
Side content seamlessly changes while you’re reading a page and provides additional context or just makes you giggle, but never deprives you of the main message if you choose not to pay attention.
Layout that adapts
Information architecture is modular, think LEGO bricks. Content area can be narrow or wide, graphic elements more or less pronounced, color scheme calm or vibrant. We’ll assemble the layout to best fit the content that we're presenting and not the other way around.
All of these help visitors to better understand the messages, figure out where to find things, and what to expect when they click on a link - no unpleasant surprises.