Vanja Bertalan

Co-founder. Former CEO. Strategist. Still Human.

Vanja Bertalan is the founder of Human Interaction Company (formerly web.burza) and a digital strategist & consultant with 25+ years at the intersection of business, technology, and creativity.

He remains actively involved with Human while also advising organizations through independent consulting engagements — often working with leadership teams when clarity, alignment, and execution quality matter most.

Looking to work with Vanja directly (consulting, advisory, speaking)?
Visit: https://www.vanjabertalan.com

Looking for Human projects or agency inquiries?
Start here: humaninteraction.com

Strategy, consulting & advisory

Vanja supports leaders and teams across:

Digital strategy & transformation — simplifying complex decisions into clear direction
Product strategy, discovery & ideation — framing the real problem before building solutions
User experience & information architecture (UX/IA) — turning complexity into usable structures
Facilitation & alignment — bridging executives, product, creative, and engineering
Business & data analysis — turning messy inputs into narratives and decisions
Solution architecture & delivery support — designing scalable systems and guiding execution
Creative direction — defining concepts and safeguarding craft and consistency

Industry & community

Founder, Human Interaction Company (1999–present)
Board member, HURA (2019–2023)
Organizing committee member, IAB MIXX Awards Croatia (2014–2019)
Jury member, creative & marketing award competitions (2011–present)

Vanja Bertalan

Strategy, consulting & advisory

Industry & community

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