Dear Human, could you do a project for us?
We heard you make award winning websites. We got this really old website that’s no good anymore. We gave it a thought and prepared a detailed 2 page bulleted list document that explains what we need. Please take a look and let us know how much would it cost and when can it be ready for launch.
So you want to work with us. That’s great!
You want us to provide a fixed price and deadline that will move the needle on your business KPI’s, based on 2 page outline? Huh, that’s not so great, it won’t work, but let’s talk!
That document you sent us is a great conversation starter. We just need to get together and talk about your business - what drives it, what resources are at your disposal, how do you measure success. A lot of important topics need to be covered, and we’ll help you each step of the way. We’ll share all our expertise on various digital channels, analytics, psychology, user experience, design, development, content creation. We’ll bring in our best people at just the right time. We’ll figure it out - together.
As a result, you’ll get (depending on your needs) a high level digital strategy outline, wireframe(s), interactive prototype(s), tone of voice examples, art direction guidelines, functional specification. Whatever’s needed to figure out precisely what kind of project will best help your business and that we eventually need to build.
A house building metaphor
Think of it as a construction job. You can’t build a house without blueprints. No construction company will give you a fixed quote for "a house with 2 floors, a couple of bedrooms, and a barbeque area". You’ll need an architect to guide you through the planning process, create blueprints and specs. When that is done, you’ll be able to go to a construction company and start building.
We’ll guide you through the digital planning process, create all the blueprints and specs. When that’s done, we’ll be able to get you a precise quote and start building.
Sure, if you already have a full blown digital strategy in place, your goals well defined, content that is thought out and all the other important things ready to go — we’ll have no problem providing your with a fixed price and deadline for
construction production work.