Let’s meet our fighters
This mini-test was divided into three topics, each covered by both humans and AI:
- Project Documentation - Human version vs AI version
- Brand Authenticity - Human version vs AI version
- UX in retail - Human version vs AI version
AI blogs were created by Jasper.AI. Our inputs were simple: topic title, audience (potential clients, brands, marketers, C-level) and tone of voice (witty, creative, professional).
After AI wrote its versions of existing Human blog posts, we launched LinkedIn test campaigns.
LinkedIn campaigns, creative, and other deets
We divided our LinkedIn test into three campaigns. Each marketing campaign included either Human or AI-generated content separated into different ad sets for easier comparison. The objective of these campaigns was to drive website visits.
For ads that led to human-written blogs, we used our employee’s photos as creative, and we wrote creative copy with CTAs. For the ads that led to AI-generated blogs, we used visuals made by DALL-E 2 and copy written by Jasper.AI with the following input: “Write a short copy for LinkedIn promoted post based on this blog title and summary, and add a call to action.”
If you’re curious about the difference between our copy and AI copy, scroll down for a few examples.